AIMA NMQ Sample Questions

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1. Which state’s co-operative dairy foundation products are marketed under the brand name SARAS?

ANS.    RAJASTHAN COOPERATIVE DAIRY FEDERATION

2. If you are ‘Making sense of India’, what are you reading?

ANS.     INDIA TODAY

3.  FORTUNE MAGAZINE BEGAN ITS 500 LIST OF TOP ‘ U.S. ’ COMPANIES IN 1954.  WHICH COMPANY HAS TAKEN THE TOP SPOT FOR MORE THAN 36 TIMES?

ANS.     GENERAL ELECTRIC

4.  WHAT IS MURPHY’S LAW IN MANAGEMENT?

ANS.    THE THEORY THAT IF SOMETHING CAN GO WRONG, EVENTUALLY IT WILL GO WRONG.

5.   WHICH MARKETING GURU GAVE US THE THEORY OF ‘MARKETING MYOPIA’ WHICH APPEARED IN THE HBR IN 1960.  THIS ARTICLE IS ONE OF THE MOST REPRINTED ARTICLE OF HBR.

ANS.     THEODORE LEVITT

6.  WHICH TWO MANAGEMENT THINKERS HAS GIVEN US THE CONCEPT OF BALANCED SCORECARD?

ANS.     ROBERT KAPLAN AND DAVID P NORTON

7. YOU MUST BE THE CHANGE YOU WANT TO SEE IN THE WORL D . WHICH PERSON MADE THIS STATEMENT MANY YEARS AGO WHICH IS  STILL  RELEVANT?

ANS.     MAHATMA GANDHI

8.  DUET FILMS.  WHICH FAMOUS CHARACTER ACTOR OF SOUTH OWNS THIS PRODUCTION COMPANY?

ANS.   PRAKASH RAJ

9. ‘FIRST CHOICE’ IS THE LEADING PLAYER IN THE MULTI BRAND USED CAR MARKET. IT IS OWNED BY WHICH AUTO MAJOR ?

ANS.    MAHINDRA & MAHINDRA

10.  WHICH COMPANY GIVES THE TITLE OF ‘DISTINGUISHED ENGINEER’ TO EMPLOYEES WHO ACHIEVE A SUSTAINED RECORD OF INVENTION, GARNERING RECOGNITION ACROSS THE INDUSTRY FOR INSIGHT AND TECHNICAL EXPERTISE ?

ANS.      IBM

11.       WHICH COMPANY LAUNCHED  ITS SOCIAL NETWORKING SITE, “BIG ADDA”, INDIA ’S ANSWER TO SOCIAL NETWORKING SITES LIKE              MYSPACE AND ORKUT ?

ANS.     RELIANCE ENTERTAINMENT

12.        NAME THE AUTHOR OF THE BOOK  “JALEBI MANAGEMENT : All Stakeholders Can Enjoy a Bite “ .

ANS.      SHOMBIT SENGUPTA

13.         THE ‘LIVING PLAN ET REPORT’ IS A  PERIODICAL OF WHICH ORGANISATION ?

ANS.      WORLD WIDE FUND FOR NATURE (WWF)

14          IN WHI CH BUSINESS NEWS PAP ER WOULD YOU FIND THIS CARTOON STICKLISH SINGLES

ANS.      HINDU BUSINESSLINE

15         WHAT TERM DEFINES AN INDIVIDUAL WHO WITH HIS SKILL AND ABIL ITY OBTAINS TEMPORARY ASSIGNMENTS IN A VARIETY OF               ORGANIZATIONS RATHER THAN A PERMANENT JOB ?

ANS.     PORTFOLIO WORKER

16        WHICH MANAGEMENT THINKER IS KNOWN AS ‘MR. STRATEGY’ AND HAS DEVELOPED THE 3C ‘S MODEL. WHO ?

ANS.      KENICHI OHMAE

17         KHAZANA IS THE INV ESTM ENT ARM OF WHICH COUNTRY ?

ANS.     MALAYSIA

18         WHICH ACTIVIST’S  BOOK IS ‘CHEW ON THIS. EVERYTHING YOU DIDN’T WANT TO KNOW ABOUT FAST FOOD’?

ANS.     ERIC SCHLOSSER

19         WHICH MNC ’S GROWTH STRATEGY IN INDIA IS – PEOPLE, PLANET, PORTFOLIO, PARTNERS AND PERFORMANCE ?

ANS.     COCA-COLA

20        NAME THE CELEBRITY AUTHOR OF THE BOOK “THAT EXTRA HALF AN INCH: HAIR, HEELS AND EVERYTHING IN BETWEEN” .

ANS.     VICTORIA BECKHAM

21.       WHICH HIGH PROFILED PERSONALITY OWN THE MEDIA STARTER CURRENT TV AND AN ASSET MANAGEMET FIRM CALLED              INVESTMENT GENERATION  MANAGEMENT?

ANS.     AL GORE

22.       WHICH BANK HAS BROUGHT OUT THIS TWO COMICS RAJU AND THE MONEY TREE AND MONEY KUMAR FOR TEACHING BASIC              BANKING TO CHILDREN?

ANS.   RESERVE BANK OF INDIA

23         THE PINK SLIP AWA RDS INTRODUCED BY THE TIMES OF INDIA GROUP IS GIVEN FOR WHAT ?

ANS.     CREATIVE EXCELLENCE IN RECRUITMENT ADVERTISING

24         WHICH COMPANY HAS LAUNCHED ITS NEW GLOBAL, CORPORATE BRAND IDENTITY ADVERTISING CAMPAIGN BASED ON THE THEME               ‘LET’S GET IT  DONE.’?

ANS.     CITI

25        NATIONAL AIDS CONTROL ORGANISATION  (NACO) HAS LAUNCHED – KYS- AN INNOVATIVE APPROACH TO HIV TESTING IN INDIA             EXPAND KYS.

ANS.     KNOW YOUR STATUS

26.        WHAT DO THE CREDIT CARD COMPANIES CALL A  PERSON WHO ROLLS PART OF THE BILL OVER TO THE NEXT MONTH ?

ANS.     REVOLVER

27        WHAT IS THE NAME OF THE MOVE MENT DEVOTED TO RALLYING AMERICAN CONSUMERS TO FIGHT GLOBAL WARMING BY              SWITCHING  LIGHT BULBS  FROM STANDARD BULBS TO CFL BULBS ?

ANS.     18 SECONDS.

28         DENNIS HWANG IS THE MAN BEHIND WHICH OF GOOGLE’S FEATURES ?

ANS.    GOOGLE DOODLE

29.      THE STORY OF WHICH AIRLINE’S LEGAL FIGHT WAS TURNED INTO A CHILDREN’S BOOK,GUMWRAPPERS AND GOGGLES BY WINIFRED             BARNUM IN 1983 ?

ANS.   SOUTHWEST AIRLINES

30      WHICH INDIAN COMPANY’S PEER-TO-PEER LEARNING INITIATIVES INCLUDES KONNECT,KNETWORKS, WARROOMS AND RFP KWEST ?

ANS.   WIPRO

31.      mycandymanclub.com HAS BEEN LAUNCHED BY WHICH COMPANY IN INDIA TO LEVERAGE THE POWER OF THE INTERNET MEDIUM TO             CREATE AN  INTERACTIVE, EXPERIENTIAL PLATFORM?

ANS.    ITC

32        IN OR DER TO SERVE THE RU RAL MARKETS, WHI CH OIL COMPANY HAS SET UP ‘KISAN SEVA KENDRAS’ (KSKs), TO SUPPLY OIL TO              FARMERS ?

ANS.    INDIANOIL CORPORATION

33         WHICH INSURANCE COMPANY HAS A UNIT-LINKED CHILDREN’S PLAN CALLED ‘ LITTLE MASTER ‘ ?

ANS.     AVIVA LIFE INSURANCE COMPANY

34        ‘EARN YOUR STRIPES’  IS AN INITIATIVE OF WHICH COMPANY DESIGNED TO ENCOURAGE KIDS TO BE MORE ACTIVE, EAT RIGHT              AND WORK HARD TO  ACHIEVE THEIR GOALS ?

ANS.     KELLOGS

35.       WHICH INDIAN MEDIA BRAND HAS INITIATED THE CONCEPT OF A BLOG DEDICATED TO WOMEN CALLED ‘BELIEVE BLOGS’ ?

ANS.      FEMINA

36.        WHICH JEANS BRAND WAS ESTABLISHED AS WEEKEND ROAD SIDE STALL BY THREE BROTHERS NITIN SHAH, ARUN SHAH AND               MILAN SHAH ?

ANS.     PEPE JEANS

37.       Therefore the business has two – and only two – basic functions : marketing & innovation, marketing & innovation produce results, all              the rest are costs. WHICH FAMOUS MANAGEMENT GURU’S QUOTE IS THIS?

ANS.     PETER DRUCKER

38.       “I solemnly swear and declare that every customer that comes within 10 feet of me, I will smile, look them in the eye, and greet them,              so help me Sam.” Which legendary businessman required his employees to Take the ABOVE pledge?

ANS.    Sam walton

39.        “DYB : Destroy your business …..  change or die.  When the rare of change inside the company is exceeded by the rate of change               outside the company, the end is near.” Which legendary leader warned his employees with the above statement.

ANS.      Jack welch

40.        WHO HAS BECOME THE YOUNGEST ACTOR TO BE IMMORTALISED IN WAX AT THE MADAME TUSSAUDS MUSEUM ?

ANS.     DANIEL RADCLIFFE

41.       NAME THE AUTHOR OF THE FOLLOWING BOOKS  -  A) CELEBRATING PERFECTION IN ADMINISTRATION, B) CELEBRATING             PERFECTION IN EDUCATION,  C) ENLIGHTENMENT AND INVINCIBILITY, D) SCIENCE OF BEING AND ART OF LIVING AND E) IDEAL              INDIA.

ANS.    MAHARISHI MAHESH YOGI

42        WHAT IS NOTAN BUSHNELL’S CONTRIBUTION TO THE GAMING INDUSTRY?

ANS.     FOUNDED ATARI

43.       ‘THE ART OF CAN’ IS A HUN T FOR CREATIVITY AS PART OF WHICH COMPANY’S INTERNATIONAL ART COMPETITION ?

ANS.     RED BULL

44        WHICH COMPANY HAS ONE SINGLE ENVIRONMENTAL SY STEM , ‘eKO’ SYSTEM, IMPLEMENTED AT ALL ITS OPERATIONS IN 202              COUNTRIES ACROSS THE WORLD?

ANS.    COCA COLA

45.       ATTRACTING NEW RECRUITS WITHATRACTIVE OFFERS. WHAT IS THE TERM IN THE NEWS TO DESCRIBE SUCH A PHENOMENON.

ANS.     GOLDEN HELLOS

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